Phase 3: LBA Sourcing Approach

Most job advertisements are produced from uninspiring job specifications and are of no interest to the top performing talent that you are looking to attract.The majority of sourcing strategies limit the size of the pool that you fish in. Unfortunately, very few top performing executives are swimming in shallow waters, hungry for your bait.

Don’t look where everyone else is

Unfortunately, the majority of the executive search industry won’t help you either. It makes no economic sense for a contingent agency to go fishing in deep waters, it’s far too time consuming without the guarantee of a fee. They will utilise databases, place adverts and search job-boards hoping to find a good match. Whilst there is nothing inherently wrong with this, you should be aware of what you are actually getting and the limitations of the approach.

The right person isn’t even looking

Executive search organisations’ that do actually search tend to only in shallow waters, catching people who are keeping their ear to the ground for the next opportunity. The top-performing talent is seldom proactively looking and almost never responds to job advertisements – they simply don’t need to. Neither do they respond to amateur approaches from headhunters, politely passing on most opportunities presented. Even when approached in a professional and intelligent manor, the majority will not respond positively but a few may have their interest stimulated if approached in the right way.

Knowing how to look

The LBA Souring approach delves into the depths where the top-performers reside. The approach to potential candidates is carefully crafted to attract high performers. There are no tricks and the approach isn’t pushy or over-zealous. The approach is based on a deep understanding of the requirement and how to present it in a way to appeal to top-performers.